Required skills

creativity and innovation skills to design a range of direct response offers which elicit interest and response from customers

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

interpersonal skills to build relationships with clients

numeracy skills to determine pricing of offers

organisational and time management skills to sequence tasks and to meet time lines

problemsolving skills to provide solutions to customer requirements and to solve organisational direct marketing problems

Required knowledge

teamwork skills to develop and refine direct response offers in response to customer feedback

technology skills to use a range of office equipment telephones internet and software databases to formulate and refine direct response offers

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

designing and testing a range of direct response offers which meet organisational marketing objectives

developing a pricing structure customer service levels and relevant support materials for at least one product or service

presenting a direct response offer for a product or service

Context of and specific resources for assessment

Assessment must ensure

access to office equipment and resources

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

analysis of responses to case studies and scenarios

assessment of examples of direct response offers

demonstration of design testing and refinement techniques

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

observation of presentations

oral or written questioning

review of authenticated documents from the workplace or training environment

review of testimony from team members colleagues supervisors or managers

tests of knowledge on offer component offer type pricing structure customer service and creative options for direct response offers

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBMKGA Test direct marketing activities

BSBMKG410A Test direct marketing activities

other marketing units

What will be supplied may include:

What the respondent must supply or do may include:

Types of offer may include:

Options may include:

Vehicles for customer feedback may include:

Modifying products or services may include:

Marketing problems may include:

Type of direct marketing sale may include:

Factors affecting pricing may include:

Short-term pricing strategies may include:

Payment term options may include: